SHOWCASE

Morebeck Designs, Architectural Designers, 2025

Morebeck Designs is a family-run architectural design business that hadn’t updated its branding or marketing materials in over a decade. They wanted a fresh, modern brand identity while preserving their core values of trust, quality, and approachability.

To achieve this, I designed a clean and striking logo that features a stylized architectural outline, paired with a professional and contemporary typeface. This new logo served as the foundation for their updated branding.

Building on this visual identity, I designed business cards that seamlessly integrated the logo on the front, while the back maintained consistency in typography and color, ensuring a cohesive and professional brand presence across all materials.

California Colleges Veterans Counselors Consortium, 2024

The California Colleges Veterans Counselors Consortium (CCVCC) needed a logo that represented their organization's key values and mission of collaboration, sharing best practices, and supporting each other. They wanted to represent higher education, student Veterans, and support and guidance for those who have served, but wanted to not look too patriotic (no red white and blue or rifles etc.)

After Consulting with the client, I created a logo that included both themes of higher education and military service. It features an academic cap with stars and chevrons sewn into it, along with the organization acronym displayed above. In addition, I also included multiple color palette choices based on various approaches they might want to take.

CCVCC Logo variations showcase
CCVCC Logo variations showcase